With 78% of Australians having British heritage we partnered with Ancestry to launch Fancestry, a campaign that enabled Australian Sports fans to discover the English Premier League team hidden in their family bloodline.

Just by entering your name the Fancestry algorithm searches millions of Ancestry records to trace your family tree back to the United Kingdom. Where precise mapping data determines the team you have been supporting for 100 years… you just didn’t know it.